Softthinks Blog

When Consumer Experience inspires IT Self-Service

[fa icon="calendar"] Apr 26, 2016 11:00:00 AM / by Oliver Ledoux

Oliver Ledoux

     At Softthinks, we have observed, in the last few years, how consumer support in a B to C environment has been drastically transformed via consumer self-service. This for 2 reasons:

  • Cost: consumer self-service is way more cost-effective than regular consumer support.
  • Efficiency: self-service is a fast, simple and rewarding way for consumers to help themselves.

     In a business environment, this same trend was not captured. 8 out of 10 IT services have not put in place self-service practices because:

  • IT organizations have an historical tendency to solve problems themselves.
  • User experience has not always been IT companies main concern.
  • Application stores adoption is still recent.

    Our mission at Softthinks – historical partner of Top OEMs and IT Retailers – is to enhance IT self-service adoption in a business environment.

     Find out how to easily grow revenue and increase Softthinks customer satisfaction with our latest newsletter featuring Gartner research “Design IT Self-Service for the Business Consumer” and the presentation of our new product SmartKey, the first self-service OS Repair solution.

  Click here to Access the Gartner Survey !

     To learn more about how Smart Key is helping to push forward the IT self-service revolution, please visit our site or contact us directly.



Topics: Self-Service Computer Repair

Oliver Ledoux

Written by Oliver Ledoux

Olivier Ledoux is Softthinks' CEO. Softthinks helps its customers – OEMS, PC Retailers and enterprises - reduce their IT support costs since 2000 through the use of leading edge technology - imaging, deployment, operating system repair, and backup & recovery – innovative approaches and an agile organization.

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